PERCNT® - What running is all about.
By Daniel Chan
This is what running a brand is all about…
We recently collaborated with the wonderful team up at Kip & Nook, a hideaway in the Yorkshire dales, with beautiful overnight pods, acres of countryside, sauna’s, ice-baths and a the odd classic 911 or BMW on every corner of their workshop.
A run club to remember and solidified why I started this brand, which was to collaborate with people from different backgrounds and age groups with a shared common interest -Fitness.
The boys over at RideNutrition provided the pace, there best selling electrolytes and YOK partnered to give back to the community. A four team collaboration that made the run more of an event than just a quick 5k social. It was so much more than a ‘run club’.
We had a variety of skill levels taking part, from the 4:00/km pacers to the over 60’s training for their first marathon, it was everything a run club is supposed to be, a continued support by all participants and mid-run conversations made the run feel like a sub 20 minute 5km.
We finished back at the Workshop, Ben & co provided the vibes, the coffee, the food and we held our first pop-up store inside the K&N Shop.
It was great to chat to avid runners, fashion forward people and those just curious about how PERCNT was born and what we are building only 5 months into the journey.
Check out Kip & Nook’s latest Vlog to see some behind the scenes of the event HERE.
Thank you to everyone that made it out, and we look forward to seeing some new and familiar faces again very soon.
FIND YOUR WHY.
29.11.24 @ 7PM