PERCNT is a pursuit of 1% improvement in all aspects of your life, focussing on fitness and the mental, PERCNT is a product of your surroundings, a brand focussing on developing each and every one of you who wears our garments, a community of likeminded individuals with a shared passion for the pursuit of better.

Discipline out runs motivation ten times over, and its through discipline we come out the other said fuelled and raring to go. Those rest days should be kept at a minimum over winter and funnel the days you don't feel like training into what we like to call 'OFF-PACE' days. Training because we know its the right thing to do, reglardless of our pace or the session itself.

Obviously a balance is needed in this context, however the bottom line should be that your time should have a price tag, it's the most valuable asset we have, we don’t have a lot of it, we don’t even know how much of it we have, so be wise with how you use it, but most importantly - LIVE.